Advanced SEO Techniques and Strategies You Need to Know

Intro

We all know how important SEO is for every website on the internet. It greatly helps in improving a site's visibility in the SERP.

However, in this digital world, everyone knows about the major SEO techniques/strategies. This has increased the overall competition, making it necessary for you to get yourself familiar with some advanced techniques.

In this blog post, we are going to cover some advanced SEO techniques that you should know and use.

Most Advanced SEO Strategies That You Should Know

Below are some of the latest SEO techniques or strategies that you should know and use.

Target Long-Tail Keywords

Due to the too much competition in the online world, it has become quite difficult to rank a website or content that is based on short-tail keywords. This is so because there will already be various big fish dominating the search results, making it highly difficult for you to get noticed by the search engine.

That’s why it is considered a good SEO technique to target long-tail keywords. This is a type of keyword that contains multiple words and phrases. For example, “best blanket under $200” is a long-tail keyword.

When you (the webmaster) target long-tail keywords, you will be most likely to experience higher rankings quickly due to low competition.

According toSearchEngineJournal, around 70% of searches done by people online contain long-tail keywords.

We think this stat will be more than enough to show you the power of long-tail keywords.

However, one important thing you should know about them is that they have low CPC. But don’t worry, we also have a suggestion for this. You (the webmaster) first rank the website by targeted long-tail keywords. When you become an authority in the required niche, you can then start targeting short-tail keywords with high CPC.

Tailor Website Content According to Search Intent

A search engine’s primary goal is to serve the audience/users in the best possible manner. This is why, tailoring the web content according to the search intent of the audience/user is also an advanced SEO technique.Search intent is basically the reason behind a search query. There are different types of search intent:

• Informational (this means the user wants to know about something)
• Commercial (this refers to the user's interest in something like brands/products).
• Navigational (it means the user wants to interact with a certain webpage).
• Transactional (this refers to that person wants to buy something).

When your website content is targeting a certain search intent, it will be most likely to experience maximum visibility and ultimately user engagement. Now, the question here is how can efficiently tailor the web content according to the search intent. For this, you have to follow the steps below.

Steps to Tailoring Content According to Search Intent

1. Determine the search intent type: You first need to determine the type of search intent. This can be easily done by reviewing your focus keyword. For example, if the keyword is “buy a hoodie,” then it is obvious that it has commercial intent.

2. Review already existing content: After understanding the type of search intent, you then have to review competitors to determine what kind of content they have written.

3. Tailor or create content according to search intent type let’s say, your search intent type is commercial (buy a hoodie), then you should create content like discussing “10 best hoodies.”

When your site content is according to the user search intent, they will be more likely to engage with it. This will increase the dwell time and improve search visibility, which is one of the primary goals of SEO.

Consistently update the content

Search engines like Google love updated content so that they can provide users with the most recent information. Consistently updating the content helps a site/content to remain competitive in the search results. And if you don’t do so, there is a strong chance that someone with new content will overcome you in SERP.

To update the existing content efficiently, you can consider following the procedure below.

• Use the skyscraper technique: Although it is a link-building technique, you can use it to efficiently update existing content. For this, you should analyze the content of successful competitors. If you found something that they have discussed, but your content is not, then you should discuss that part and update the content.
• **Update the stats: **If your content contains stats, you should also update and add the latest stat in the content. For example, if the content contains stats for 2023, and you are updating it in 2024, then you
• Make a good number of changes: Do not make just a few changes or alterations in the content. Instead, add a good amount of new content, so that when it is updated, it can grab the attention of search engines.

Spoiler Alert: If your content already exists in the top search results, it would be good if you avoid making significant changes to it.

Build Links On High-Authority Yet Niche-Relevant Sites

Those days are now gone when building links blindly contributes to improving the search visibility of the content or website.

After the release of the Google Link spam update, it has become necessary for webmasters to get natural backlinks from high-authority yet niche-relevant sites. Most of you may know what niche-relevant sites are actually. These are the sites that are covering the same or almost relevant topic as you.

But when it comes to high authority, most people don’t how efficiently to determine whether a site is a high authority or not. But don’t worry, we are here to tell you. To determine site authority, you need to look for the following things.

• Domain & Page Authority Score (0-100)
• Consistent traffic graph

The only way to measure a website domain and page authority score is by utilizing a DA PA checker tool. However, keep in mind that DA and PA are not Google ranking factors, these just help ensure the credibility of a site. To get familiar with the traffic graph, you also need to make use of online tools like Ahrefs traffic checker.

When your site has a strong backlink profile from high-authority sites, it will be most likely to experience maximum search visibility. And this is the primary goal of SEO.

Start targeting feature snippet

Targeting feature snippets is another advanced SEO technique that you should know and use. Feature snippets are short pieces of highlighted text that provide quick answers to the users' search queries. So that, users do not have to open different articles to get familiar with the required.

For example, we searched on Google for “How long water can be digested” and the results we got are in the picture below.

The blue highlighted phrases “As little as 5 min” are feature snippets. Now, you may be thinking about how to target feature snippets. For this, you have to do the following things.

• Try to discuss topics that start with “What,” “Why,” “How,” etc.
• Add FAQs section in the content.
• Provide the main answers in a concise way (just like in the example above).

Doing all these will increase the overall chances of your site being ranked in the featured snippets. Ranking in featured snippets can provide you with many benefits like maximum click-through rate (CTR), maximum user engagements, etc.

Optimize meta descriptions still matters

Meta descriptions are the first thing that users see whenever your website or webpage appears in the SERP. These are basically concise summaries that describe both the users and search engine what the content is about. Moreover, these can greatly contribute to increasing the CTR of your website.

That is why it is considered a good SEO strategy to perfectly optimize meta descriptions. However, this will require taking care of several things. For instance, you have first to summarize your content within the recommended length (160-characters max.).

In case you are facing any difficulty in doing this, then you can get help from the AI summary generator. It can greatly help you in creating concise meta-descriptions of the given content.

Moreover, you should also use the main/focus keyword and CTA in the description.

Final Words

Due to the too much competition in SEO, it has become essential to start making use of some of the latest and advanced techniques to get the required results. In this article, we have explained some of the latest SEO strategies that you should know and use in the upcoming years.