Intro
Link building is a fundamental aspect of search engine optimization (SEO), and in Greece, where Google Greece (google.gr) dominates the search market, businesses must implement localized and strategic link-building approaches to secure high-quality backlinks. By acquiring authoritative links from reputable Greek websites, businesses can enhance their domain authority and improve search rankings.
Understanding the Greek SEO Landscape
The SEO environment in Greece is highly competitive and Greek-language dominant, though English is also widely used for business and tourism-related content. Google prioritizes domain authority, content relevance, and natural link acquisition, making regional link-building strategies essential for success.
Key Link Building Strategies in Greece
1. Guest Posting on High-Authority Greek Sites
Publishing guest posts on trusted Greek websites can significantly improve domain authority. Consider contributing to:
- Kathimerini (kathimerini.gr) (News & Business)
- Naftemporiki (naftemporiki.gr) (Finance & Economy)
- Techblog (techblog.gr) (Technology & Startups)
- Insider Greece (insider.gr) (Business & Industry)
- Proto Thema (protothema.gr) (General News & Trends)
Tip: Ensure content is written in Greek or English, depending on the target audience, and follows Google SEO best practices to maximize acceptance.
2. Leveraging Local Business Directories
Greece has several authoritative business directories that provide valuable backlinks. These include:
- Vrisko.gr (vrisko.gr)
- XO.gr (xo.gr)
- Greek Yellow Pages (goldenpages.gr)
- Cylex Greece (cylex.gr)
- Foursquare Greece (foursquare.com/gr)
Being listed on these directories enhances local SEO rankings and increases business credibility.
3. Digital PR and News Mentions
Building relationships with journalists and media outlets can help earn media backlinks. Use platforms like:
- PR Newswire Greece (prnewswire.com/gr)
- Euronews Greece (gr.euronews.com)
- Lifo (lifo.gr)
- Tovima (tovima.gr)
- Muck Rack (for global media outreach)
By providing insights, reports, and industry expertise, businesses can secure backlinks from leading Greek news sources.
4. Broken Link Building
Identifying and replacing broken links on high-authority Greek websites is an effective way to earn backlinks. Use tools such as:
- Ranktracker Backlink Checker
- Screaming Frog SEO Spider
- Check My Links (Chrome Extension)
- Google Search Console for Greece
This method benefits both site owners and your SEO efforts, making it a win-win strategy.
5. Local Citations and Geo-Targeted Links
For businesses targeting local audiences, acquiring geo-relevant links is essential. Focus on:
- City and region-specific blogs
- Local chambers of commerce in Greece
- Industry-specific Greek directories
These local citations reinforce location signals to search engines and improve rankings in Google Maps and local search results.
6. Influencer and Blogger Outreach
Partnering with Greek influencers and bloggers (Key Opinion Leaders - KOLs) can result in high-quality backlinks. Consider outreach on platforms such as:
- Instagram Greece (instagram.com/explore/tags/greece)
- YouTube Greece (youtube.com/gr)
- TikTok Greece (tiktok.com/@greece)
- Blogger.com (popular among Greek bloggers)
- WordPress Greek blogs
KOLs can link to your website in blog posts, social media, and collaborations, boosting referral traffic and brand credibility.
7. Content Marketing and Linkable Assets
Creating high-quality, link-worthy content naturally attracts backlinks. Consider developing:
- Greece-focused market research reports
- Infographics in Greek and English
- Ultimate guides tailored for Greek businesses and consumers
- Case studies featuring Greek companies
When content is original, insightful, and locally relevant, it naturally gains links from industry leaders and publications.
8. Competitor Backlink Analysis
Analyzing competitors’ backlink profiles helps identify hidden link-building opportunities.
Tools to use:
- Ranktracker Backlink Checker
- Moz Link Explorer
- SEMrush (Greece-focused analysis)
- Google Search Console for Greece
By replicating high-quality backlinks acquired by competitors, businesses can gain an edge in search rankings.
Common Link Building Challenges in Greece
Strict Editorial Standards
Many Greek websites require high-quality, well-researched, and non-promotional content, making guest posting and PR outreach more competitive.
Limited Data from Global SEO Tools
Some global SEO tools lack comprehensive data on the Greek market, making local SEO tools like Ranktracker more effective for link-building strategies.
Language Considerations
While English is widely used in business, Greek is the dominant language for consumer-facing websites, requiring bilingual content strategies.
Measuring Link-Building Success in Greece
Tracking link-building efforts ensures continuous improvement and measurable results.
Key Link-Building Metrics to Monitor:
- Number of referring domains – More high-quality domains improve rankings.
- Domain Authority (DA) and Domain Rating (DR) – Track improvements using Ranktracker, Moz, or SEMrush Greece.
- Organic traffic growth – Measure impact using Google Analytics Greece.
- Anchor text distribution – Ensure a natural mix of branded, generic, and keyword-rich anchors.
Conclusion
Successful link building in Greece requires a Google Greece-focused, high-quality, and locally relevant approach. By implementing guest posting, digital PR, local citations, influencer marketing, and competitor backlink analysis, businesses can achieve higher domain authority, improved organic rankings, and long-term SEO success in the Greek market.
