9 Ways Website Investors Can Use Rank Tracker

Intro

If you’ve heard of Ranktracker, you’ll probably know the software is fantastic for tracking search engine rankings, researching keywords, and analyzing the competition.

It's a slick platform that uses top-class data sources and ultimately gives you an SEO advantage.

It’s suitable for many businesses, small or large, and has many happy customers.

However, the purpose of this article will focus on how the software can directly help website investors to increase their overall profit.

A website investor (often called a website flipper) can significantly benefit from using the software in nine different ways, which you’re about to find out how.

But first.

What Does A Website Investor do?

A website investor buys websites that have the potential to improve their traffic and revenue.

They visit website marketplaces and brokers looking for the best deals to sell further down the line for a profit.

Here is an example of how a website flipper (investor) buys, sells and makes a profit.

John (a website flipper) visits a website marketplace and notices an established website for sale that piques his interest. He performs his due diligence and vetting and believes the site has the potential to improve over the next 6-12 months.

The site's value is $2000, which is 35 times $55 (the monthly earnings the site makes.)

As this is an acceptable valuation multiplier (35x monthly revenue), he believes the value is correct and buys the site.

Over the coming months, he adds content targeting specific keywords, builds good backlinks, monetizes with online adverts, and creates a better website design.

Twelve months later, the traffic has improved, as has the number of backlinks, and monthly revenue, which now stands at $600 per month.

Using the same multiplier (35x), the website is now worth $22,000, an increase of $20,000.

John sells the site and has made a tidy profit.

What Is Ranktracker (And Why Is So Useful For Website Flippers)

As mentioned above, Ranktracker provides SEO insights for websites, including your competitors. In addition, it offers a user-friendly dashboard where you can detect SEO problems, research keywords, check the SERPs, perform an audit, plus much more.

It’s beneficial for website flippers because it helps to improve your website in the search engine rankings and enables you to increase your page views, which will increase your website value.

As a website investor, one of the main goals is to increase revenue, and a solid strategy for doing this is through organic search, and that’s one of the ways this tool can help.

9 Reasons Why Website Flippers Should Use Rank Tracker

I have listed nine reasons below why website flippers should consider using Rank Tracker.

Of course, there are more, but these nine reasons are the most important for those buying and selling websites.

1. Find The Best Keywords To Increase Page Views

It's good to target keywords with lower competition when you want to increase your page views — it’s easier to get them ranking, and you’ll see faster results in the SERPs.

Rank Tracker has an in-built tool that will help you find keywords to target. You enter your keyword, and the tool displays a list of potential keywords to target.

You can sort by keyword difficulty, country, volume (the number of monthly visitors) and more.

If you use this tool to look for long-tail keywords with low difficulty scores, you’ll be able to create a list of keywords to target, which you can use yourself or give to your team of writers.

2. Find Out The Potential Of A Website

Imagine this scenario:

You have your eye on a potential website on a marketplace, but you want to know whether the site has the potential to improve quickly (and pretty easily) before parting with your money.

Typically, you would have to take an estimated guess and believe what the website seller is saying regarding traffic, revenue, backlinks and keywords; however, using a tool like Rank Tracker can save you from any embarrassing and costly mistakes.

You can run the site's domain name in the software and receive a list of data and valuable information. For example, you can see what keywords they rank for (and, more importantly, what they don’t rank for) and how they match up to their competitors.

If you encounter keywords not being used, but the competition does, you can see how easy it will be to create content and outrank them using the SERP checker tool.

The SERP checker tool provides detailed data for any search term you enter, telling you how easy it will be to compete with those ranking at the top.

Another situation you can come across is finding a website that is doing well in the search results without good content or many backlinks. When this happens, it’s a good sign because you can create better content, add backlinks and rank even better.

3. Track Your Search Engine Ranking For Multiple Keywords

Rank Tracker has a few price plans, but even the cheapest plan will allow you to track 100 keywords.

Tracking multiple keywords means you get data and can see visual screens and reports of how your site is doing for each keyword.

You can switch between mobile and desktop results and see daily activity from all the leading search engines.

4. Analyze The Competition To See What Keywords They’re Ranking For In The SERPs

Keeping tabs on your competitors is recommended because you can see how they're performing for specific keywords and find out what they’re doing by looking at their pages.

Rank Tracker lets you track competitors, so you’ll get the same valuable data for those competing with you for the number one slot.

The data is available side by side with yours and will make you aware if you need to step up your SEO efforts in the event of the competition gaining on you or overtaking you in the search results.

5. Get A Backlinks Report For Any Domain Name Before Purchasing

Backlink reports are crucial for many reasons, but the two main ones are website vetting before purchasing and finding good opportunities to get a backlink yourself from the list.

Rank Tracker has a tool called ‘Backlink Checker’, and it lets you get a report showing the complete list of backlinks for any website.

This information is crucial, time-saving, and simple to use. You enter a URL or domain name and hit the search button — then, before your eyes will appear a list of each backlink, including:

• Page Rank
• DA Score (Domain Authority)
• Anchor Text
• Linked Page
• Do/No-follow Status
• URL Rating
• First Seen

In addition, you can save your favourite backlinks to target yourself at a later time.

6. Track data for multiple devices

The number of people viewing websites and surfing the internet by mobile has sky-rocketed.

According to Orbelo, it has now overtaken ‘desktop’ as the most popular way to visit a website, with 57.8% of people searching using their mobile phones.

Knowing this makes it crucial that your rank tracking software allows you to switch between mobile and desktop to get accurate results.

Rank Tracker makes it easy to find traffic stats and ranking positions for desktop and mobile.

When viewing both your website and competitor's websites, you’ll notice a desktop icon and a mobile icon, each displaying the results for each device.

7. Check A Website For SEO Errors

You can check your websites using the Web Audit tool for SEO errors that could be affecting your search engine rankings. Knowing how to fix these errors will likely improve your organic traffic and give your site an overall boost.

The tool provides over 100 data points for a URL, such as the following:

• H-Tags
• Robots Txt
• Duplicate Title Tags
• Broken Links
• Meta Descriptions
• SSL
• Plus Many More

You can scan full websites and single pages, create reports and receive advice on what urgently needs fixing.

Your sites must be free from any SEO errors as a website flipper, and not correcting errors will affect your overall rankings, earnings, and website valuation.

8. See Ranking For Numerous Countries

In the same way, you can see results and data for multiple devices; you can also see data for numerous countries and cities.

For example, you can target the UK and London, which helps to truly see who you are competing against.

Ranktracker lets you target results for over 50 countries.

9. Show Reports To Potential Buyers Without Them Having An Account

When a potential buyer wants to purchase your website, you can send them reports detailing rankings, traffic, keywords, backlinks and more without them having an account with Rank Tracker.

You can send them an email with a link or download the reports and send them over yourself.

Having this information available will impress your prospects, and they will likely consider you as a trusting website investor.

Actionable Points

Overall, Rank Tracker is an excellent tracking software tool that website flippers can benefit from whether buying or selling websites. You can create reports for the potential buyer showing backlinks, keyword performance data, etc.

If you’re buying a website, you can use the tool to perform due diligence and vetting and track your website performance and find the best keywords to target.

The features and benefits are vast.

They’ll make your life easier, improve your website valuation and enable you to keep tabs on your progress at all times.

Below are the actionable takeaways from the article:

• A website investor buys and sells websites
• Rank Tracker provides valuable SEO insights for your website and your competitor's websites
• You can use the tool for vetting and due diligence before purchasing
• Rank Tracker enables you to get backlink reports, track multiple keywords, and target numerous countries using various devices.
• The website audit feature will check for SEO errors on a website
• You can create reports for your potential buyers without them needing an account