8 Reasons Quiz Funnels Boost Your Content Marketing Strategy

Intro

A marketer’s quest to captivate, engage, and convert their audience is never over. Things change–and they change fast. More and more brands are realising that the audience wants to feel a part of the brand. This can happen from the very beginning of the journey.

According to statistics, global content marketing revenue is currently around 65.55 billion USD per year–so it pays to get it right.

One ingenious way to invite your audience to participate in your content actively is by using quiz funnels. In this article, we’ll introduce the concept of quiz funnels and talk about why they make for a key element in your content marketing strategy. Read on to discover the top 8 reasons for using quiz funnels.

What is a quiz funnel?

A quiz funnel is a versatile tool that offers an interactive and dynamic element to your content marketing strategy. It means you can captivate your audience while also gathering valuable insights.

Essentially, it takes the form of a digital quiz that the audience takes willingly. There are many reasons why people choose to take the quiz: they’re curious, bored, or wonder if they’ll learn something.

But quiz funnels are much more than entertainment. They are an effective way to get attention, build relationships, and give personalized experiences.

Quiz funnels often use various technologies, including quiz software and a hosted PBX system for personalized follow-up calls. This isn’t just a few questions on a Google form left as a pop-up. Rather, it’s a way for marketers to get valuable data to inform marketing strategies and future content.

Screenshot taken from Statista

Reasons quiz funnels boost your content marketing strategy

There are plenty of great reasons why you should consider using a quiz funnel as a part of your content marketing strategy. Here are our top 8.

#1. They increase your brand exposure and generate new interest

41% of professional content marketers have increasing brand awareness as a goal. However, it takes between 5 and 7 impressions before your brand will be remembered by an individual. For brands seeking exposure and fresh interest, a quiz funnel can be a fantastic tool.

By their nature, quizzes grab attention. Psychologically speaking, they tick a load of boxes that draw people in. For instance, they might offer ways to work out who you are, and they provide introspection for those curious.

These factors mean that quizzes are a great way of introducing your brand to a wider audience. An interesting or funny quiz quickly becomes shareable content. Well-designed content can go viral, attracting new audiences who haven’t encountered your brand before.

#2. They boost your brand engagement

The chances are that when a prospective customer visits your website, they’re not yet ready to buy.

According to Adobe.com, this accounts for 96% of first-time visitors. If they’re not ready, though, an interesting quiz might encourage them to share contact information with you.

Quiz funnels provide a powerful way to engage with your audience before they’re ready to buy. You can collect data, generate leads, and personalize future communications with them.

Screenshot taken from Sinch

#3. They nurture relationships with prospective customers

The middle of the marketing funnel is a crucial juncture. This is where potential customers move from awareness to serious consideration. At this point, they’re seeking more information, considering their choices, and checking if your services or products fit their needs.

Quiz funnels provide an informative and engaging way to give potential customers the information and solutions they’re looking for. They can give insights and recommendations that are personalized to their needs and preferences. By sending personalized emails and product recommendations, you can nurture leads and create opportunities.

#4. It is easier to personalize and segment your customers

Quiz funnels have a big advantage of allowing you to easily segment your customer base. Since effective marketing relies heavily on tailored content, a quiz funnel helps the business understand the interests and pain points of its audience.

When a quiz is completed, the participant provides you with information willingly. You can use this valuable data to create tailored content, and assess the stage of your leads using a maturity assessment in their buying journey. When there’s a personalized approach, the response is better. This is because people are more likely to feel connected and trust your brand.

When a number of individuals complete the quizzes, it allows you to categorize them into segments. You can then create content that is tailored to each segment. It’s also possible to make use of AI to segment your audience.

#5. They increase your sales

The main goal of business is to increase sales, right? So here’s how quiz funnels help you to do just that.

Quiz funnels mean you can identify higher-quality leads. The responses you receive from your quizzes can help you to know which individuals have a higher chance of becoming paying customers. This means you can focus efforts on these individuals to send personalized recommendations.

Quiz funnels also help reduce decision fatigue. When you understand this concept as a business, it means you can optimize the processes involved in decision-making to help your customers choose. A quiz is useful for narrowing down options and presenting a selection of choices that are relevant to the customers.

Screenshot taken from The Decision Lab

#6. They improve the content you deliver

Quiz funnels help you to improve and enhance any existing content. When you look at customer retention metrics like repeat engagement rates, customer satisfaction scores, and customer feedback, it means you can see how your content is keeping customers satisfied and interested. If it isn’t, you can then adapt it.

Content marketing is not static. Quiz funnels can be used regularly to help you see how your audience’s tastes are changing. For example, you might find a preference for written articles above video content. Insights like these can guide your content strategy to suit.

#7. They generate user-generated content and enhance content shareability

User-generated content (UGC) is something that all businesses find valuable. Quiz funnels can help drive user-generated content. When a quiz is shareable and participants post their results on social media, it is a form of UGC.

Lots of content creators will also use their results from your quiz creatively. You might see them appear in social media posts and TikTok videos. Essentially, your brand becomes more visible when you have an engaging and interesting quiz.

#8.They build trust and authority

Our final reason quiz funnels boost your content marketing strategy is that they build brand credibility. A quiz that’s perfectly executed establishes your brand’s expertize.

Here are some ways in which you can use the data they provide for further trust-building:

• Quiz data presented as statistics and facts adds credibility, especially since you’ve gathered this data from your own audience.
• Quiz feedback makes for authentic customer testimonials. These are essential for building trust.
• Quiz data is an excellent benchmarking tool. It can provide a reference point so users can compare themselves to other quiz-takers.
• Quiz data can be turned into resources and infographics to educate your audience.
• If the quiz data relates to environmental or social issues, you can share how your brand is taking steps to address these points. A commitment to social responsibility is great for building trust among socially conscious users.

Screenshot taken from Explodingtopics.com

Best practices for implementing quiz funnels

So you know why you should use quiz funnels, but how can you get it right? There are some important things to remember before you create your quiz funnels. By taking your time to plan, your quiz is more likely to have the desired effect you’re looking for.

Here are some key considerations:

1. Design an engaging quiz: Make sure your quiz is enjoyable and engaging. Add interactive elements with compelling visuals. Ensure your questions are concise to maintain interest.
2. Choose a relevant topic for your brand: Consider what challenges your audience is likely to have and use your quiz to address them. A health and wellness brand might, for example, craft a quiz about fitness goals, dietary preferences, or routines.
3. Promote your quiz effectively: You might have a great quiz, but if you don’t promote it on various channels, your audience won’t see it.
4. Analyze the responses: Don’t make the mistake of thinking the existence and promotion of a quiz is enough–use the data!
5. Integrate with existing tools: To improve your quiz funnels, integrate them with CRM systems. This will help segment leads and personalize follow-up communications.

Final thoughts

More and more brands are realising the need to involve their audience in their brand. Quiz funnels are a creative solution to this need as they captivate, engage, and convert exceptionally well.

Businesses that are looking to blend interaction with data collection and personalized experiences need to adopt quizzes into their content marketing strategy. They tick a lot of boxes and are quite fun to design, too.

By using quiz funnels in your business, you can establish trust and position your brand as a credible authority within your niche, which has huge benefits for your reputation.