8 Casino Marketing Strategies that Drive Revenue

Intro

Competition is fierce in the iGaming sector. New casinos are always cropping up. Despite that, some of the biggest brands generate hundreds of millions of dollars in annual revenues. How do they do it?

Proper marketing is the secret to growing casino revenues. Yes, you can create a beautiful website with 1000 slots and card games. You might have the best customer service online. But if no one knows about your business, you'll likely fail.

In this article, we’ll take a closer look at the strategies casinos use to increase sales. Let’s dive right in.

#1: Bonuses and Promotions

Let’s face it. Bonuses are the number one marketing tool for casinos all over the world. Whether you want to play poker or slots, most operators will welcome you with a nice bonus.

The most successful online casinos give you fair bonuses. The bonus amount doesn’t have to be huge. It could be a 100% matched bonus worth up to $100. However, the terms and conditions are usually friendly enough to help you turn your winnings into cash.

How do bonuses drive sales for casinos? First, promotions create awareness about a brand. They attract new customers willing to spend money on a brand’s slots and card games.

Secondly, bonuses keep patrons loyal. Promotions like cashback, VIP points, reload bonuses and weekly free games give people reasons to stay loyal to a specific brand.

#2: Having a Clear Proposition

When you think about it, many of the top gambling sites have a unique selling point. Look at these Canadian operators and dig around to learn more about each casino site.

Some of them specialize in fast payouts. They stand out by processing withdrawals extra fast. Others focus on providing games with high payouts. Or they give out bonuses with no wager requirements.

A unique selling point explains why customers should choose your brand in a world full of alternatives. Maybe you create logos for small online businesses. Stand out by offering quick turnaround times. You could also focus on pricing and personalization.

#3: Affiliate Marketing

Affiliate marketing is yet another strategy that works incredibly well for online casinos. Here's why. In many countries, casinos can't advertise real money games on TV, print media, or radio stations.

If they're allowed to advertise on mainstream media, they're allocated late-night advertising slots. And they must pay lots of money. That limits their reach greatly. On the Internet, casinos face similar challenges. They have to follow strict guidelines when advertising on Google, social media, and YouTube.

Affiliate marketing works because casinos pay for results. They give out commissions to affiliate marketers only after the marketers attain certain goals. Usually, the goal is to help a casino acquire a customer who will not only register for an account but also deposit and play real money games.

#4: Content Marketing

More and more casinos are launching blogs and social media accounts. The explanation is that these platforms allow operators to market their brands without spending a lot of money in the process.

Take blogging as an example. A blog can help a casino increase organic traffic to the tune of millions of visitors per month. It can also help a brand create a community of loyal customers that consume both its blog content and play real money games.

Although organic traffic is free, blogging well enough to attract decent traffic might require the use of money. The same case also applies to social media. Content creation is an investment. However, it’s cheaper than paid advertising. And it delivers better results in the long haul.

#5: Email Marketing

Email marketing is one of the most popular marketing strategies for online businesses. That means it works. Email marketing works with the help of blog marketing.

It can also work if you give people enough reasons to subscribe to your newsletter. Let’s say, you can offer 20 free spins to play a popular slot in exchange for an email address.

You could also offer free tips to help your customers solve certain pain points if they can subscribe to your newsletter. Now, acquiring a customer’s email address is great. Using your email list to drive growth is even greater.

#6: A Highly Functional Website

An online casino’s success or failure depends a lot on the status of its website. A beautiful, mobile-friendly site attracts customers. It also helps players play slots and card games smoothly. A non-functional website chases customers away.

Creating a functional website is inexpensive. As such, no business should have an excuse for not investing in a proper site. Hire a professional web designer to create a fast mobile-friendly website.

Your business’s ideal website needs to have helpful features for your customers. For example, casinos have an account section where you can deposit and withdraw money. They also feature a section for viewing games and bonuses.

Maybe you sell eBooks online. Your website should have a section to view available books. It also needs filters to find books based on reviews, genres, and other interests.

#7: Social Proof

This might come as a surprise to some, but customers trust one another more than they trust businesses. A casino might claim to offer the best bonuses. However, players might not grab these bonuses if online reviews show the site’s bonuses have unfair terms.

Casinos provide social proof in several ways. First, they publish testimonials on their websites. Secondly, they encourage their customers to share their experiences with friends on social media.

Sometimes they also have a section where they update recent winners and where each winner comes from.

#8: Keeping up with Trends

Another way casinos drive sales is by embracing trends and change. Think about it. The iGaming sector has changed tremendously in the last three decades. Operators that adopted change at an early stage are still thriving.

Some of the trends that changed online casinos include mobile gaming, live casinos, and transparency. Keep up with trends in your industry. Adopt trends that can push your brand and sales forward.