7 Tips to Increase Your Ecommerce Organic Traffic (And How to Convert them to Sales)

Intro

There's no doubt that organic traffic is essential for ecommerce sites. After all, what good is it to have a website if no one can find it? And while paid advertising can certainly help drive traffic to your site, it's always best to rely on organic methods whenever possible. That's because organic traffic is free and tends to be more reliable in the long run.

So how can you increase your ecommerce site's organic traffic? Here are some tips to get you started:

Optimize Your Website for Search Engines

This one is a no-brainer. To increase your organic traffic, you need to ensure your website is optimized for search engines. That means using the right keywords and phrases, well-written and informative content, and ensuring your website's design and navigation is user-friendly.

Keywords and Phrases

Keywords and phrases are essential for ecommerce SEO. After all, they're what help people find your site in the first place. Do some research to determine which keywords and phrases are most relevant to your product or service, and then make sure to use them throughout your website.

Well-Written Content

Informative, well-written content is crucial for any website, but it's vital for ecommerce sites. That's because your content is one of the first things potential customers will see when they visit your site. So ensure your content is clear, concise, and free of grammar or spelling errors.

Great Design and Navigation

Lastly, your website's design and navigation should be user-friendly. If customers can't find what they're looking for, they're likely to give up and go somewhere else. So take the time to create a well-designed website that's easy to use.

Use Social Media

Social media is a great way to drive traffic to your ecommerce site. Create profiles on popular social networking sites like Facebook, Twitter, and LinkedIn, then post links to your website and content. You should also encourage your customers and fans to share your content on their own social media profiles.

Generate High-Quality Content

Another critical factor in getting your website to rank higher in search engine results is content. To attract organic traffic, you need to have content that is relevant to what people are searching for and is of high quality. That means well-written, informative, keyword-rich articles, blog posts, product descriptions, and more.

Use Social Media

Social media is a powerful tool that can be used to increase organic traffic to your website. By sharing your content on social media sites such as Facebook, Twitter, and LinkedIn, you can reach a wider audience and get more people to visit your site.

Make Sure Your Site is Mobile-Friendly

In today's world, making sure your website is mobile-friendly is essential. More and more people are using their smartphones and tablets to search the internet, so if your site is not designed for mobile devices, you're likely losing out on a lot of potential traffic.

The best way to ensure your site is mobile-friendly is to use a responsive design, which means your site will automatically adjust to fit the screen of any device. In addition, you should also make sure your site's content is easy to read on a small screen and that your links and buttons are easy to click on.

According to Edward White, Head of Growth at beehiiv, "Responsive design is the best way to target your market. It improves their experience and makes it easier for you to manage your website because you don't have to maintain two separate versions."

Submit Your Site to Directories

Submitting your website to online directories such as Yahoo! Directory, DMOZ, and Best of the Web can help increase your site's visibility and organic traffic. The reason is that when people search for websites like yours, these directories will appear in the results.

To get your site listed in these directories, you'll need to submit your site and provide some basic information about it. Once you've submitted your site, check back periodically to ensure it's still listed.

Engage in Link Building

Link building is getting other websites to link to your site. This is important because links are one of the main factors that search engines use to rank websites. Therefore, the more high-quality links you have pointing to your site, the higher your site will appear in search engine results.

Link building can be challenging, especially if you're starting out. Writing guest posts for other blogs in your industry is an excellent place to start. This will allow you to showcase your expertise and get your name out there. You can also participate in online forums and post comments on other websites. As long as you include a link back to your site, this can be a great way to build links.

Another link-building tactic is to reach out to other website owners and ask if they'd be interested in exchanging links. This can be an effective way to get high-quality links, but you must ensure that the websites you're linking to are relevant to your industry.

Monitor Your Traffic and Keywords

Keep an eye on your website's traffic and the keywords people use to find your site. This will help you to adjust your marketing strategy and make the necessary changes to improve your organic traffic.

You can track your traffic and keywords using several tools, such as Google Analytics and Google Search Console. These tools will give you insights into how people find your site and what they do once they get there.

Use Google Analytics

Speaking of tools from Google, Google Analytics is a free tool that can be used to track your website's traffic and performance. You can make the necessary changes to improve your organic traffic by monitoring your website's analytics. One of the best things about Google Analytics is that it's relatively easy to use, even if you're not tech-savvy.

While using it, you should focus on your website's bounce rate, which is the percentage of people who leave your site after only viewing one page. You should also keep an eye on your average time on site and your pages per visit. If people spend a lot of time on your site, that's a good sign that they find your content valuable.

How To Convert Traffic to Sales

Even if you can increase your organic traffic, it won't do much good if you can't convert that traffic into sales. So here are a few tips to help you convert your organic traffic into paying customers.

Make Sure Your Website is User-Friendly

Your website needs to be easy to navigate and user-friendly if you want people to stay on your site and make a purchase. That means having a well-designed website with clear and concise product descriptions. As you're designing your website, put yourself in your customer's shoes and think about what would make it easy to find what you're looking for and make a purchase.

Jacob Barnes, Founder of FlowSavvy, says, "The key to driving conversions on your website is to make it as easy as possible for visitors to find what they're looking for and make a purchase. One way to do this is by using clear and concise product descriptions."

Offer Free Shipping or Discounts

People are more likely to purchase if they know they're getting a good deal. So, offer free shipping or discounts on your products and services to encourage people to buy from your site. You could also offer a discount for people who sign up for your email list.

Make it Easy to Check Out

The checkout process should be quick and easy if you want people to complete their purchases. Ensure your checkout page is user-friendly and all the necessary information is easy to find. You don't want to lose potential customers because they got frustrated with your checkout process.

Provide Excellent Customer Service

You must provide excellent customer service if you want people to come back and buy from your site again. That means responding to customer inquiries promptly and offering a hassle-free return or exchange policy. You could also provide a loyalty program to encourage people to keep buying from your site.

Conclusion

By following these tips, you can increase your organic traffic and convert more of that traffic into sales. But keep in mind that it takes time and effort to see results. So, be patient and continue working on your site and marketing strategy, and you'll eventually see the fruits of your labor.