6 Social Media Strategies To Boost Your Backlink Profile In 2024

Intro

Link builders who leverage the power of social media platforms build 22% more links than those who don't. So, brands must adopt a social media strategy that boosts their backlink profile.

As link-building continues to be vital for raising brand awareness and increasing website traffic, this article will delve into the benefits of building up your backlink profile and six ways to use your social media strategy to enhance the backlinks you build in 2024.

What Is a Backlink Profile?

Your backlink profile is a list of backlinks (live links on other websites) that point to your website, along with their anchor text and the website's domain rating. You can use Ranktracker’s Backlink Checker to check yours out.

A strong backlink profile, like the one in the image below, will have many links with organic anchor text from high-authority websites. It tells Google that your website can be trusted, increases your search engine ranking, drives referral traffic, and boosts your authority rating.

(Image Source: Ranktracker’s Backlink Checker)

The key here is to reach the top of the search page if you want to be seen by your demographic and have a shot at generating leads.

To make sure your brand has a strong backlink profile, link-builders need to address some common backlinking struggles, such as:

• Lack of high-quality content. If content doesn't offer any value to its target audience, it reduces the likelihood of attracting relevant and authoritative backlinks. Some reasons for the lack of quality content include a low content creation budget, lack of expertise, and lack of time.
• Outreach. Outreaching to acquire quality backlinks can be frustrating and time-consuming. Reaching out to potential link-building prospects requires a lot of research and personalisation if you want to get a response.
• Low domain authority (DA). Search engines assign every website a DA (a ranking score). A low DA can be a significant roadblock in your link-building efforts. Meanwhile, a high ranking score signifies that your website is trustworthy, informative, and credible.

After social media engagement was named one of the most important SEO ranking factors in 2024, Could you use your social platforms to boost your brand’s backlink profile?

Let’s find out.

6 Social Media Backlink Strategies For 2024

Create and share high-quality content

If a brand has a strong presence on social media, it is more likely to be noticed by those looking for high-quality sources to link to. So, make sure you are actively creating and sharing social media content.

Your content can be infographics, videos, or blog posts. However, other sites will only link to it if it is high-quality and relevant to your audience.

When a piece of content gets a lot of attention and engagement, think about pinning it to the top of your social media feed to ensure everyone who visits your profile sees it. You can do this on Instagram, X (formerly Twitter), and Facebook.

Fun fact when writing your content: Headlines that conclude with a question mark score get 23.3% additional social media shares.

Track social media mentions

Social media mentions are a good leading indicator of how your social media efforts and presence can impact overall brand awareness.

By regularly posting high-quality content, you can expect other brands to mention you or your brand on social media. Then, you can build a relationship with someone who is already aware of you.

Use a Social Media Monitoring Tool to track who mentions you and your brand. Since they have already willingly put you in front of their audience, getting a relevant backlink from them should be easy.

RyanAir often shares content from other brands. Even though they use humour, it still puts each brand in front of the budget airline's audience. Some of the great examples below have raised organic brand awareness for Stanley 1913, F1, and Pop Crave.

(Image Source: @Ryanair Twitter)

**Don't forget about other platforms **

Facebook, Instagram, X, and TikTok are the most popular social media platforms. However, paying attention to platforms like Reddit and Pinterest is also essential when trying to build backlinks.

On Pinterest, choose the 'create new Pin' option and enter the URL of your website. Then, select an image, video or product from your website to be your new Pin. The page it came from will automatically be attached to the Pin - making it a backlink to your website.

Here are some things to consider when generating backlinks on Pinterest:

• You can earn two backlinks from just one Pin if your image description includes a direct link to the page your image is already attached to.
• Like all social media platforms, optimising your profile is integral to earning high-quality backlinks. You should complete the About, Location, and Website fields with up-to-date business information and add a relevant profile picture (usually your brand logo).
• Your username should be concise, memorable, and reflect your business' offerings. It will ultimately serve as your keyword, so make sure it's relevant to the identity you want on Pinterest.
• Getting a user to follow you depends on the content you populate your boards with, so create well-themed boards and fill them with a diverse array of Pins from your site and elsewhere.
• Take advantage of connecting with and helping your audience by searching for keywords relevant to your industry and pinning content your users want to see.

Use Relevant Keywords

First, you must understand your target audience and what words they use to search for you, and also think about what keywords are driving clicks to your competitors’ websites.

Using a keyword finder tool like Ranktracker, you can find new keyword opportunities in seconds from a global database of high-ranking words and phrases.

Then, create social content based on these keywords so your posts appear when they search for something on social media.

Understanding your audience and the language they use to search for your brand is essential for success. When people can relate to you, they like and trust you. So, using relevant keywords is one of the most effective ways to get your content seen and, in turn, linked to.

Suppose you use social media to share a link to a high-quality article you have written about artificial intelligence. In that case, people searching for the keyword 'artificial intelligence' or' AI' will be more likely to find your content and link to it as research for their piece.

Optimise Tabs and Buttons

Unknowingly to most brands, you can place multiple backlinks to your website directly on your Facebook profile page. Here's where to place them:

• Add a URL to your website and a short brand description in the 'intro' box.
• Add the URL of your chosen landing page in the 'website' field of the 'links' section, as this is more likely to be clicked. A landing page is typically created for marketing or advertising and will direct visitors to your products or services.
• Add the 'learn more' button and use it as a call to action (CTA) to your followers. You can edit where this leads to once clicked, but it should prompt or encourage a sale.
• You can also add social media backlinks in the 'links' section, taking visitors from your Facebook to other social media platforms such as Instagram, TikTok, or X.

Etsy is an excellent example of a brand that has optimised its tabs. As you can see in the image below, they have included a link to their website in both the intro section and the website field.

(Image Source: Etsy Facebook)

The ecommerce company could think about adding a learn more button and some social links.

Boost Your Backlinks With Video Content

Last but not least, you must be willing to create and share video content to supercharge your backlink profile, with 91% of businesses now leveraging video as a key marketing tool.

Not only do videos engage social media consumers for longer, but they are easy to embed and link out to from referring domains if the content is relevant.

Here are some of the ways you can add links to your video content:

• Add links to relevant products, services, or landing pages in TikTok video captions and comments.
• Embed short-form videos from TikTok and YouTube onto other social media pages so they are easy to share. 75% of people watch short-form video content from their mobile, so remember to make your video content mobile-friendly.
• On your YouTube About page, include a brief description of what your channel offers and a link to your website.
• When uploading videos to YouTube, incorporate relevant links to your website or its products and services in the description field.

Conclusion

Social media is a practical platform for businesses to create and share content, build beneficial relationships, and increase brand awareness, all of which can lead to more backlinks pointing to their site.

By embracing social media as a comprehensive link-building strategy, businesses can significantly improve their backlink profile in 2024.