6 Best Ways to Use Growth Marketing Techniques

Intro

Given that over 1,000,000 businesses are formed in the US each year, you’re right to seek the right ways to use growth marketing techniques for your business.

In 2021 alone, close to 1,400,000 businesses (308,000 in Q1, 352,000 in Q2, 359,000 in Q3 and 379,000 in Q4) were established in the US.

Image via Statista

Despite the huge sums invested in marketing, most businesses fail to sustain the initial business growth, leading to closure in under two years.

To set up your business for long-term success, you need to deploy appropriate growth marketing strategies that’ll scale your business. Traditional marketing initiatives are no longer effective since they mainly focus on acquisition.

Find the best growth marketing strategies that can help you acquire customers. And not just acquiring them, but also retaining and converting them into brand advocates who generate more revenue for your business.

Top ways to use growth marketing techniques for business

Let’s explore the best ways to use growth marketing techniques to sustain business growth for the long haul.

1. Create buyer personas

Before you implement the different ways to use growth marketing techniques to scale your business, you first need to create your buyer personas.

Once you have a clear idea of who your target customers are, you will know which marketing strategies to use to reach them.

For example, as a marketer in the pharmaceutical industry, you can create customer profiles of the healthcare professionals you are targeting. You can then reach out to them on relevant HCP engagement platforms and inform them about your products.

Most businesses lose plenty of opportunities to generate leads along the sales funnel. But you can keep your funnel losses to a minimum by creating targeted buyer personas. They’ll lead you to people who are highly interested in your products.

When creating your personas, remember that a business can have multiple target markets and this will require multiple buyer personas.

If this is your case, create profiles for all your target customers. It’ll make it easy for you to find the best ways to use growth marketing strategies that work for your business.

Be sure to capture the following information in your buyer personas for the best marketing performance:

• Relevant demographic details such as age, location, education background, employment position and more
• Identifiers
• Their goals
• Challenges and pain points
• Needs they want to be met
• Information sources they trust most
• Any objections that may prevent them from buying
• How you can help the customer achieve their goals

The image below shows a template you can use to create your buyer personas. Ensure that you fill all the sections with relevant information to make your personas effective.

Image via HubSpot

2. Understand the sales funnel

Taking time to understand the sales funnel is one of the ways to use growth marketing techniques to achieve your business goals.

Growth marketing mainly focuses on customer retention, but that’s just one section of the sales funnel.

As a whole, the buyer’s funnel has the following stages:

• Acquisition
• Activation
• Revenue
• Retention
• Referral

It's crucial to understand all five stages and how customers move from one stage to the next if you want to succeed with growth marketing.

How do buyers enter your funnel from your sales funnel tool like ClickFunnels and its alternative software you may be using? What obstacles prevent them from moving to the next stage?

The answers to these questions will help you discover the best ways to use growth marketing techniques to grow your business.

For example, when you discover that many prospects enter your funnel from social media, you’ll put more effort into social media marketing.

3. Personalized emails

After laying the foundation of your brand’s growth marketing, you can proceed to implement specific growth marketing strategies you believe will help you achieve your goals.

Of all the ways to use growth marketing techniques, none is as effective as email marketing.

But rather than sending an email blast with all your contacts in copy, personalize each email to the recipient.

Identify where customers are in the buyer’s journey and send them personalized emails that meet their needs at that moment.

Additionally, ensure your emails have an engaging subject line to boost your email open rate. You should also optimize your emails for mobile devices since most people read emails from their smartphones.

Use an online newsletter builder to create the best email campaigns and send hundreds of personalized emails with ease.

4. Share quality resources

Customers only buy from the brands they trust and those that have established themselves as leading figures in their niche.

Besides checking your Google review widget to determine if your brand is trustworthy, customers will also assess the content you’ve published to gauge your understanding of key issues in the industry.

So, ensure you have a detailed knowledge hub, with content in varied mediums. Make it easy for customers to access all the information they need to determine the authenticity of your brand.

As a content marketer, ensure your posts are optimized for search engines. It will make it easier for people to find your brand online.

Here are a few tips you can use to optimize your posts:

• Use keywords that are relevant to your brand
• Make your content readable. Break up large chunks of text using visuals and bullet points
• Create valuable and unique content and update it regularly
• Add internal links to your content
• Build high-quality backlinks

5. Use social proof

Next on our list of the best ways to use growth marketing techniques is using social proof to get new customers to buy your products.

When people aren’t sure about a brand, they tend to look for the opinions of those who have purchased from the brand.

Positive reviews from other people will help prospects find your brand trustworthy, resulting in more sales and revenue for your brand.

Young people particularly care about social proof and many would buy from a brand if their friends or favorite influencer recommends it.

This makes an investment in social proof one of the effective ways to use growth marketing techniques to scale your business. When people share the positives about your business online, more people will be attracted to it and pay for your products.

Some of the strategies you can use to build social proof include:

• Work with relevant influencers to promote your brand. Influencer marketing stands out as one of the best ways to use growth marketing techniques as it allows you to reach new audiences with the help of someone they trust
• Encourage customers to create user-generated content about your brand and publish it on social media
• Record video testimonials with satisfied shoppers

6. Start a referral program

Starting a referral program and configuring it properly is one of the effective ways to use growth marketing to scale a business.

Attracting new customers for your business is difficult no matter how impressive your products are. It requires a lot of effort to earn the trust of new customers and convince them to buy from you.

That’s why most businesses use referral programs to onboard new customers. A referral program involves asking your existing customers to refer your business to their friends.

It is a right way to build loyal customer relationships with this referral program scheme. However, your customers will not be quick to recommend your business to other people if they’re not getting something in return.

To ensure the success of the program, you need to provide an incentive for every successful referral.

For example, when a customer refers your brand to someone else and they make a purchase, you can give the existing customer a discount on their next purchase.

This will encourage more referrals, helping you build a community of committed brand advocates who boost your sales.

Dropbox used this strategy effectively to get more customers onboard. In September 2008, the company only had 100,000 registered customers.

In December 2009, they had 4,000,000 registered customers thanks to a referral program where customers earn extra space for each successful referral.

Image via Viral Loops

That is an impressive 3900% growth in just 15 months, proving just how effective referral programs are as a growth marketing strategy.

7. Invest in Customer Service software and Tools

Providing customer service via emails has become past. Manual customer service is not sufficient in these days.

Modern customers require instant personalized responses. Fortunately, multiple customer service management software tools automate your customer service.

These software are powered with the latest artificial intelligence and automation technology that understand customer queries and provide instant answers in a more personalized way.

Investing in customer service tools becomes a necessity for businesses if they want to grow their business.

Final thoughts

Growth is very slow but you can supercharge your efforts and attract high-value customers for your business with the right strategies.

I have highlighted the best ways to use growth marketing techniques to build a successful future for your business.

What’s left is for you to implement them to achieve your business goals.

All the best!