5 Ways Corporate Videos Can Enhance Employee Engagement and Morale

Intro

You’ve probably noticed that keeping employees engaged and motivated is harder than ever. Emails get skimmed, meetings feel endless, and those team memos rarely leave a deep impression. But thanks to corporate videos, we can build a stronger, more connected team.

A video can energize employees, communicate your vision, and celebrate the hard work of your team. But where do you start? And how can you use corporate videos to boost engagement and morale in your team?

To help you get started, we’ve outlined five ways corporate videos can bring your team closer, make communication easier, and create a workplace where everyone feels valued.

5 Ways Corporate Videos Can Boost Engagement and Morale

Image Source: Wondershare Filmora

Let’s discuss how corporate videos can boost engagement.

Communicate Vision and Goals Effectively

Instead of a long email or a boring slide deck, a video lets you share your vision in a way that feels real and engaging. Imagine your leadership team talking directly to employees in a video.

You can see their energy, hear their passion, and really understand what they’re saying. And because everyone watches the same video, there’s no confusion about the goals or what the company stands for.

According to Robbin Schuchmann, Co-Founder of Employ Borderless, “Videos also make complicated ideas easier to understand. Instead of trying to explain a five-year plan in a meeting, a short video can break it down with visuals and examples that stick.”

When employees see how their work fits into the bigger picture, it’s easier for them to feel connected to the company’s mission. And when people feel connected, they’re more motivated to give their best.

Create Memorable Onboarding Experiences

Corporate videos can make new employees feel right at home from the moment they join. Instead of handing over a stack of documents or running through endless presentations, a video can welcome them in a way that’s warm, personal, and easy to digest. It’s a much more engaging way to say, “We’re excited to have you here.”

“A well-crafted welcome video not only introduces new hires to the company but also sets the tone for their journey,” says William Westerlund, Head of SEO of Nichelinks.io. “It helps them feel valued and connected from day one, creating a strong foundation for their success.”

A video that introduces the company’s story, values, and culture, combined with friendly messages from leadership or current employees, creates a welcoming and engaging experience for new hires. Plus, seeing real people, hearing their voices, and getting a sense of the company’s personality helps new team members build a connection on a personal level — even before they’ve met everyone in person.

What makes onboarding videos even better is how approachable they are. New hires can revisit them any time they need a refresher — whether it’s details about the company’s mission, team structure, or just a reminder of who’s who. That’s a lot easier than flipping through a handbook or trying to remember everything from orientation.

These videos also take some of the pressure off those first few days when everything feels new and unfamiliar. A video can set the tone, make people smile, and show them they’re stepping into a workplace that values their comfort and confidence. It’s a powerful step that can help new hires feel welcomed, prepared, and ready to contribute from day one.”

Recognize Employee Achievements

Everyone likes to feel appreciated, and videos are a great way to make recognition more personal and memorable. Instead of just sending an email or giving a quick shout-out in a meeting, create a corporate video that shows a team’s success or an individual’s hard work. It’s a way to say, “We see you, and we value what you’ve done,” in a way that feels genuine.

A recognition video includes messages from teammates, clips from a successful project, or even a few words from leadership. It’s about showing that their effort made a difference. When you celebrate these moments, it’s not just for the person being recognized — it’s for everyone. It inspires the team, reminds them that hard work doesn’t go unnoticed, and builds a culture where people feel valued.

These videos don’t have to be over the top. Even a short clip can make a big impact.

Strengthen Team Connections

Corporate videos play a huge role in bringing teams closer together — especially when remote and hybrid work is so common. They provide a way to bridge the gap between colleagues who don’t share the same office space or may rarely meet in person.

Plus, team-building videos show collaborative efforts, celebrate shared goals, or even showcase fun moments from company events. These videos remind employees that they’re part of a bigger group working toward the same objectives — even if they’re miles apart.

Videos also help in breaking down silos between departments. When teams can see what others are working on or how their efforts align, it creates unity and shared purpose. This not only improves collaboration but also helps employees feel more connected to the organization as a whole.

“By using videos to build connections, companies can create an environment where teamwork feels natural, even across distances. It’s about building a stronger, more unified team,” adds Steven Guo, Co-Founder of Medjool Days.

A great example of strengthening team connections through corporate videos is Airbnb. The company uses videos to show stories of collaboration and shared success across their global teams.

Image Source: Think with Google

For example, during company-wide events, Airbnb creates recap videos that showcase how different departments contributed to key projects. These videos include behind-the-scenes clips, team interviews, and shows of their achievements.

Show Company Culture and Values

Corporate videos are best to bring company culture to the forefront. They provide employees with a clear view of what their workplace stands for and how the company operates beyond day-to-day tasks. Videos can show events, initiatives, or everyday interactions that reflect the company’s values.

For example, a video showcasing a company’s efforts in sustainability, diversity, or community outreach leaves a deep mark. It’s not just about highlighting these values for the outside world — these videos remind employees of the principles that guide the company and how they contribute to them.

Team celebration videos, behind-the-scenes clips, or stories about employee contributions can strengthen this connection. Employees get to see their colleagues and leadership in a more authentic way, which helps build trust and pride.

Sharing moments like team celebrations or behind-the-scenes stories gives employees a sense of belonging. It’s these authentic glimpses that foster trust and create a deeper connection within the organization.

What Makes a Corporate Video Engaging?

Here’s what makes a corporate video engaging.

Clear and Focused Message

The most engaging videos are clear about their purpose. “Employees don’t want to sit through a video that’s all over the place or trying to do too much. Whether the goal is to announce a company milestone, explain a process, or celebrate a team achievement, the message should be easy to understand and focused from start to finish,” shares Isaac Curtiss, Owner of Offisavvy.

For example, if the video is about celebrating a successful project, it should focus on the journey, the people involved, and the results. Avoid cramming too many unrelated details, as that can dilute the impact. A clear, concise message keeps viewers invested and helps them connect with the content.

Storytelling That Fits

Stories have a unique way of grabbing attention and creating an emotional connection. Instead of simply presenting facts or instructions, a good corporate video weaves those details into a story that viewers can relate to.

For example, a video about company growth could tell the story of a team’s efforts to overcome challenges and achieve their goals. When employees see real stories, it helps them see the bigger picture and feel part of something meaningful.

Even small stories, like how a team celebrated a milestone or how an employee grew within the company, can make a big impact. The key is authenticity — stories that feel genuine are far more engaging than overly polished, scripted content.

Authenticity Over Perfection

Corporate videos don’t need to look like they were made by a Hollywood studio to be engaging. In fact, overly polished content can sometimes feel impersonal. Employees want to see real people, hear genuine voices, and connect with moments that reflect their reality.

For example, instead of hiring actors to portray employees, use the actual team members in the video. Ben Karlovich, Founder of StoveShield, mentions, “Show moments that feel real — like a behind-the-scenes look at a project or casual team interactions. Authenticity helps build trust and makes the content more relatable, which is essential for keeping employees engaged.”

Strong Visuals and Audio Quality

While authenticity matters, the video’s production quality can’t be ignored. Poor audio, shaky visuals, or distracting editing can ruin even the best message. Engaging corporate videos have clean visuals, clear sound, and a professional flow that make them easy to watch.

Adding elements like animations, text overlays, or visuals that support the story can enhance the video’s impact. Let’s say if the video is explaining a process, use graphics to break down the steps. High-quality visuals and sound make the video more enjoyable, ensuring employees stay tuned.

Keep It Short and To the Point

Corporate videos are most effective when they respect the viewer’s time. A video that stretches too long can lose its impact, with employees tuning out before the message is fully delivered.

Andy Slack, Founder of JuicyLlama, adds, “The sweet spot for most corporate videos is around 2 to 3 minutes. This length allows you to deliver key information while keeping the content concise and engaging.”

For more detailed topics, it’s often better to create shorter, focused segments rather than one long video. Breaking down content into manageable pieces ensures that employees can easily follow along and revisit specific sections if needed. Keeping videos brief and purposeful helps maintain attention while making sure the message is clear and memorable.

Featuring Real Employees and Real Moments

Nothing is more engaging than seeing familiar faces or moments that employees can relate to. “Videos that feature employees — whether they’re sharing their experiences, showcasing their work, or just enjoying a team event — create a personal connection,” says Richard McKay, CEO & Managing Director of Sprung Gym Flooring.

A great example is Microsoft’s "Empowering Us All" video series. These videos show the stories of employees from diverse backgrounds, which show how their work at Microsoft fits with the company’s mission to empower every person and organization. One video features an employee sharing their experience of developing accessibility tools, showing the real-world impact of their work.

Image Source: Element 7 Productions

By focusing on real employees and their contributions, Microsoft shows its values while creating a personal and relatable connection. Employees watching these videos see their peers celebrated and feel inspired to contribute to the company’s larger goals. It’s an approach that builds both pride and engagement across teams.

“Highlighting real employees in company stories creates a ripple effect,” explains Pareen Sehat MC, RCC - Clinical Director at Well Beings Counselling. “It not only motivates individuals but also strengthens the collective bond within the organization.”

Add Emotion to the Message

Emotion is the key to making a video stick with viewers. It’s what makes a message feel personal and meaningful. Videos that include moments of pride, celebration, or even humor grab attention and leave a deep mark. They don’t just inform — they connect.

For example, showing a team’s journey through challenges to reach a major achievement can inspire and motivate. Gerald Ming, SEO expert at BatikSingapore.com, shares, “A heartfelt thank-you video from leadership can make employees feel genuinely appreciated. Using visuals like happy team moments, meaningful stories, or even simple gestures of gratitude adds depth to the video.”

The tone of the video plays a big role too. Uplifting music, authentic voices, and visuals that match the message create an emotional pull. When employees feel something while watching a video — whether it’s pride, excitement, or even a smile — it makes them more engaged with the message. It’s about creating a moment that sticks in their minds and hearts, not just in their inbox.

Call-to-Action That Encourages Engagement

A great corporate video doesn’t just end — it moves people to take action. A clear call-to-action (CTA) guides viewers on what to do next, ensuring the video serves a purpose beyond just being watched.

Sumeer Kaur, Founder of Punjabi Suits, mentions, “CTAs create involvement. When employees are encouraged to act, they feel like they’re part of something bigger. This could be as simple as contributing ideas or taking part in a discussion sparked by the video.”

A good CTA ties the video to a larger goal, which ensures it feels interactive, purposeful, and worth their time.

Wrap Up

Corporate videos bring people together, build connections, and keep employees engaged. Whether it’s celebrating achievements, showing your company’s culture, or sharing a message, videos have the power to make a real impact.

The key is to focus on what matters to your team and use videos to tell stories that fit. When done right, corporate videos inform and inspire. They remind employees why their work matters and help create a workplace where everyone feels valued.

So, start small, keep it authentic, and watch how it changes the way your team connects and collaborates!