5 Content Marketing Hacks to Increase Visibility and Attract More Leads

Intro

Content marketing has become an essential part of any successful digital marketing strategy.

It's a powerful way to attract more leads, increase your online visibility, and build relationships with potential customers.

In fact, according to this study, 71% of B2B marketers declare that content marketing has become more important to their organization in the last year. But the challenge is finding the right hacks that will make all the difference for your business.

Luckily, there are plenty of proven strategies you can use to get started on building a strong content presence online.

In this post, we'll discuss five of the best content marketing hacks businesses should be using in order to maximize their reach and engagement levels.

So if you're looking for ways to optimize your content creation efforts, read on!

1. Build Interactive Content

Interactive content is a great way to engage with your audience and get them more involved in the topics you’re discussing. This can be anything from quizzes and polls to surveys or infographics.

All of these have proven to increase engagement levels by as much as 94%. Just make sure that whatever type of interactive content you decide on, it should be relevant to your audience and make sense in terms of the content you’re creating.

Try any of these methods to spice up your content and give readers something more interesting to interact with:

• Quizzes
• Image Sliders
• Interactive Infographics

Quizzes

You can easily create quizzes that are relevant to your content and ask questions about the topics you’re discussing. This will not only help keep your readers engaged but also help them learn more about the topics you’re discussing. Some online tools include Typeform, Interact, and Qzzr.

Image Sliders

Image sliders are great for displaying content in a more visual way and can be used to showcase products or related content that your readers may be interested in. Online tools like Slyce and Slidely are great for creating these types of sliders.

Interactive Infographics

Infographics are an incredibly powerful way to present complex data in a visual format and can be used to drive engagement and encourage readers to explore more of your content. Tools such as Piktochart and Visme are great for creating infographics.

2. Leverage Viral Trends

Leveraging viral trends is an effective way to capture attention and get your content in front of a larger audience. Whenever there’s a popular topic or trend out there, it’s worth creating content that ties into this and can help you tap into new readers.

The key here is to ensure that your content is relevant and timely, as well as unique and creative so that it stands out from all the other content out there.

To find viral trends, you can:

• Check out Google Trends
• Use Exploding Topics
• Look at Reddit

Check Out Google Trends

Google Trends is a great way to find out what topics are trending in your industry and gives you an idea of what people are talking about.

Use Exploding Topics

Exploding topics is another popular tool that shows you popular topics on Twitter and lets you know what people are talking about. You can write content around seasonal trends, such as Halloween, for example.

Look at Reddit

Reddit is also a great way to discover trending topics and find out what is going on right now on the internet. After visiting the homepage, you can filter by the "rising" category to get an idea of what subjects are gaining traction.

3. Write Question Headlines

Question headlines can be a great way to draw in readers and get them to click on your content.

By writing headlines that ask questions, you can pique people’s curiosity and make them more likely to click through.

Some tips for writing effective question headlines include:

• Making sure the headline is relevant to the content
• Using language that is inviting and friendly
• Being concise and getting to the point
• Using words like “how” and “why”

To find questions your audience may be interested in, you can use Quora or look for the People Also Ask section in the SERPs.

Quora

Quora is a great source of questions that people are interested in and can be used to find out what topics your audience may be curious about. Just type a keyword in the search bar to discover what people are looking for:

People Also Ask

The People Also Ask feature can be another effective source of ideas for question headlines. Just enter a query on Google and you’ll see a section of questions related to your topic.

4. Use Short-Form Videos

Short-form videos are a great way to capture attention and quickly get your message across.

They can help you engage with readers and give them an easy and entertaining way to learn more about your content.

There are many video tools out that you can use, such as:

• Adobe Spark Video
• Animoto
• VideoScribe

Short-form videos are trending on social platforms such as Instagram, Facebook, or Twitter.

But according to Statista, TikTok is the media you want to use. It counts almost one billion users!

Using TikTok as a content marketing tool is not only about creating entertaining videos but also about engaging with viewers, using the right hashtags, and creating content that is relevant to your target audience.

You can also use the platform for product launches or promotions, as well as to spread awareness about your brand.

Here are some powerful tricks to leverage TikTok:

• Do voice-changes
• Use the green screen effect
• Duet with popular users

Do Voice-Changes

The voice-change feature is one of the most popular tools in TikTok, allowing you to manipulate your voice or create funny voices.

It’s a great way to make content more interesting and engaging for viewers and can help drive up engagement on your videos.

Use the Green Screen Effect

The green screen effect is also a great tool for creating unique and visually appealing videos.

You can use it to add images or text to your video, allowing you to create more dynamic content that stands out from the competition.

Duet With Popular Users

Another great way to get attention on TikTok is by duetting with popular users. This is a great way to get your content seen by more people and build awareness for your brand.

You can also use this strategy to drive up engagement on your videos, as viewers will be more likely to watch them if they’ve already been viewed by someone popular.

5. Giveaway Paid Products for Free

Giveaways are a great way to generate attention for your content and attract more leads.

This strategy can be especially effective if you give away paid products or services, such as ebooks, webinars, online courses, etc.

When giving away free products or services, make sure they have some value so that people are more likely to be interested.

You can also use the giveaway to collect email addresses, which you can then use for future promotions or offers. And make sure to promote your giveaway on social media and other platforms so that you generate maximum reach.

Some examples of effective giveaway strategies include:

• Using an influencer to promote the giveaway
• Partnering with other brands to promote the giveaway
• Organizing competitions and contests

Using an influencer to promote the giveaway

This strategy involves having an influencer promote the giveaway on their social media channels, which can help you reach a larger audience and generate more engagement.

You can also team up with several influencers to increase your reach even further.

Partnering with other brands to promote the giveaway

Partnering with other brands to promote a giveaway is another great way to generate reach and engagement.

You can team up with brands that have a similar target audience to yours so that the giveaway will be seen by even more people.

Organizing competitions and contests

Organizing competitions or contests is also an effective strategy for generating attention for your content.

You can use competitions or contests to build brand awareness, drive engagement, and collect valuable data.

Competitions and contests can also be used to generate leads, as people who enter the competition will have to provide their contact details in order to participate.

Final Take

Content marketing hacks can help businesses increase their online visibility and attract more leads.

Using TikTok as a content marketing tool is an effective way to reach a large audience, while strategies such as giveaways and competitions are also great for generating interest in your content.

By utilizing these tips and tricks, you can create engaging and high-quality content that will help your business stand out from the competition.