11 Tips on Standing Out with Your Marketing in 2024

Intro

Marketing is a dynamic and competitive field, and staying on top of the latest trends is crucial for success. As we enter 2024, the digital landscape is changing rapidly, and new opportunities and challenges are emerging.

So, how can you stand out from the crowd and reach your target audience effectively?

Read on to discover how to take your marketing to the next level in 2024.

Personalisation is Key

Personalization is not a new trend, but it's more important than ever in 2024. Consumers expect tailored experiences that match their needs and preferences, and they are more likely to engage with brands that provide them, adds Anna Haris, Marketing Manager at Online MFT Programs.

How can you personalize your marketing strategy? Here are some ways.

• Use data to segment your audience based on demographics, behavior, interests, and preferences.
• Create personalized content, offers, and messages for each segment, using tools like AI and automation to scale your efforts.
• Use interactive content, such as quizzes and polls, to collect feedback and preferences from your audience and deliver customized results, explains Olivia Rutman, Founder & CEO at Kids Care Finder.
• Use social media to connect with your audience on a personal level, and respond to their comments and messages promptly.
• Use email marketing to send personalized and timely messages, such as welcome emails, birthday emails, and abandoned cart emails.

Fusion of AI and Automation

Image Credit: MarketingSherpa

AI and automation are not only the future of marketing, but also the present. They can help you analyze data, optimize ad campaigns, create content, and more. By using these technologies, you can work more efficiently, save time and money, and provide more targeted and relevant marketing efforts, says Lara Jansen, Marketing Expert at Paedatric First Aid Courses.

Here’s how you can embrace AI and automation in your marketing strategy.

• Use AI tools to generate catchy headlines, slogans, captions, and copy for your content, such as Copy.ai, Writesonic, and Jarvis.
• Use automation tools to schedule and post your social media content, such as Buffer, Hootsuite, and Later.
• Use AI and automation tools to create personalized and dynamic email campaigns, such as Mailchimp, ActiveCampaign, and HubSpot.
• Use AI and automation tools to optimize your ad campaigns, such as Google Ads, Facebook Ads, and Instagram Ads.

Sustainability Marketing

Sustainability marketing is a trend that focuses on promoting your brand's environmental and social responsibility, as well as your products and services.

Dickson Eyenegho, PR Writer at Carifex, shares, “In 2024, we’ll see more consumers prefer brands that share their values and make a positive impact. Because in 2023, people are turning fastly to these brands who prefer sustainability.”

So, how can you use sustainability marketing for your marketing strategy in 2024? Let’s discuss this.

• Implement sustainable practices in your business operations, such as using renewable energy, reducing waste, and sourcing ethically.
• Communicate your sustainability efforts and achievements in your marketing and communication channels, such as your website, social media, and email newsletters.
• Obtain a credible certification or accreditation that verifies your sustainability performance, such as B Corp Certification, LEED Certification, or Fair Trade Certification, adds Lisian Ajroni, CTO of AJRONI Web Design Agency.
• Create content that educates your audience about sustainability issues and solutions, and showcases your brand's purpose and vision.
• Partner with other sustainable brands, organizations, or influencers to amplify your message and reach a wider audience.

Social Media are Increasingly Overlapping

Social commerce is a trend that allows users to buy products directly from social media platforms — without leaving the app or website. This makes the shopping experience more convenient, seamless, and social, explains Robert Smith, Head of Marketing at Psychometric Success.

Here’s how you can use social commerce for your marketing strategy.

• Use social media platforms that offer social commerce features, such as Instagram, Facebook, Pinterest, and TikTok. You can create shoppable posts and stories, tag products, and enable direct checkout, says Anton Lau, CEO of VisitCuba.
• Use user-generated content (UGC) to showcase your products and encourage social proof. You can repost customer reviews, photos, and videos, and incentivise your audience to share their purchases with your brand hashtag.
• Use influencer marketing to promote your products and drive traffic to your social commerce channels. You can collaborate with influencers who have a large and engaged following, and offer them a commission or a discount code for every sale they generate, adds Danny Jay, Marketing Director at SOLVED Consulting.

Voice Search Optimization

Voice search is a trend that allows users to search for information using voice commands — rather than typing. Andy Gillin, Attorney at GJEL Accident Attorneys, says, “Voice search is convenient, fast, and hands-free, and it's becoming more popular as voice-activated devices like smart speakers, smartphones, and smartwatches become more accessible.”

To optimize your website for voice search, you can.

• Use conversational language that matches how people speak, rather than how they type. For example, instead of "best pizza near me", use "where can I get the best pizza nearby?".
• Answer user questions and long-tail keywords that are likely to be used in voice queries. For example, instead of "pizza delivery", use "how long does it take to deliver pizza?" or "what are the best pizza delivery options in my area?", shares Keith Evans, Founder of Keith Evans Photography.
• Add supporting content to your high-performing posts that provide additional information or context for voice searchers.
• Consider voice-enabled chatbots that can interact with your website visitors using natural language processing and provide them with relevant answers or solutions.

Video Marketing

Image Credit: HubSpot

Video marketing is a powerful way to showcase your brand's personality, story, and value proposition. Video content can also boost your SEO, social media engagement, and email marketing performance, shares Gerrid Smith, CMO of Joy Organics.

But here's something that brands may overlook! Viewers aren't necessarily seeking the best, flashiest videos. Thanks to social media, they're looking for more authentic, "real" videos that build trust and credibility for the brand.

Nonetheless, there's value in creating videos that aren't specific to a brand or product. Consumers seek videos that not only interest and entertain them but also teach them something new.

Therefore, it's worth reviewing your video content strategy. If you're working with a digital marketing agency, set up a meeting. If you have in-house teams, bring them together. Identify educational topics that will engage your target audience. Ethan Keller, President at Dominion, says, “Focus on producing videos that aim to educate the customer and provide value while centering your brand.”

To use video marketing for your January campaigns, you can.

• Create a video content calendar that outlines your topics, formats, channels, and goals for each video. You can use tools like CoSchedule, Asana, or Trello to plan and manage your video projects.
• Create a variety of video types that cater to different stages of the buyer's journey, such as product demos, reviews, FAQs, unboxings, testimonials, and more. You can use tools like Canva to create engaging and professional videos.
• Distribute your videos across multiple channels, such as your website, social media, email, search engines, and online communities. You can use tools like WordPress, Mailchimp, Buffer, or Medium to publish and promote your videos.
• Measure and optimize your video performance, using metrics such as views, engagement, leads, conversions, and revenue. Michael Harrison, Fire Restoration Expert at FireDamageRestoration, shares, “You can use tools like Google Analytics, SEMrush, BuzzSumo, or Hotjar to track and analyze your video results.”

Influencer Marketing is Powerful

Image Credit: HubSpot

Influencer marketing is a powerful way to reach and influence your target audience in 2024. Josh Topolski, CEO at TRIIO.NET, explains, “Consumers trust and follow the recommendations of influencers, who are individuals with a large and loyal following on social media or other platforms, and who have expertise, authority, or credibility in a certain niche or industry.”

Here’s how you can do this.

• Use influencer marketing to increase your brand awareness and expose your brand to a new and relevant audience.
• Use influencer marketing to generate leads and sales and leverage the influencer’s endorsement, review, or testimonial of your products or services.
• Use influencer marketing to create content and collaborate with the influencer to create authentic and engaging content for your brand.
• Use influencer marketing to build trust and loyalty and establish a long-term relationship with the influencer and their audience.
• Use influencer marketing to boost your SEO and social media and benefit from the influencer’s high ranking and reach.

Optimize Your Website

Your website is your online storefront, and it can make or break your marketing efforts. Rogelio Berrelleza, Operations Manager at Komowa, adds, “A well-designed and optimized website can attract more visitors, reduce bounce rates, and increase conversions.”

To optimize your website for your 2024 campaigns, you can.

• Improve your website speed and performance by using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools can help you identify and fix any issues that affect your loading time, such as large images, unnecessary plugins, or broken links.
• Improve your website design and layout by using tools like Google Analytics, Hotjar, or Crazy Egg. These tools can help you analyze your website traffic, user behavior, and conversion funnel, and identify any areas that need improvement, such as navigation, content, or CTA placement, says Michael Hess, Tech Expert at Code Signing Store.
• Improve your website SEO by using tools like Google Search Console, Moz, or SEMrush. These tools can help you optimize your website for relevant keywords, improve your ranking, and increase your organic traffic.

Interactive Content

Interactive content is a great way to engage your audience and keep them interested in your brand. It allows them to participate, express their opinions, and get instant feedback. It also helps you collect valuable data and insights about your audience, which you can use to personalize your marketing efforts, adds Josh Matthew, Marketing Expert of Laptop Reviewers.

How can you create interactive content for your marketing strategy in 2024? Here are some ways.

• Use quizzes and polls to test your audience's knowledge, preferences, and opinions, and provide them with personalized results and recommendations. You can use tools like Typeform, SurveyMonkey, and Google Forms to create engaging quizzes and polls.
• Use 360-degree videos to immerse your audience in your brand's story, product, or service. Jonathan Rosenfeld, Founder & Attorney at Rosenfeld Injury Lawyers LLC, shares, “You can use tools like Insta360, Ricoh Theta, and GoPro Max to create stunning 360-degree videos.”
• Use gamification to reward your audience for completing certain actions, such as signing up, sharing, or purchasing. You can use tools like Badgeville, Bunchball, and Gamify to create fun and addictive gamified experiences.

Mobile Marketing is Essential

Mobile marketing is essential and indispensable in 2024. Martin Seeley, CEO of Mattress Next Day, says, “Consumers use their mobile devices for almost everything, from browsing, searching, or shopping, to watching, listening, or playing, and they expect fast, easy, and seamless mobile experiences from brands.”

Here’s how you can use mobile marketing in your marketing strategy.

• Use mobile marketing to optimize your website, and use responsive design, fast loading, or easy navigation to ensure your website is mobile-friendly and user-friendly.
• Use mobile marketing to optimize your content, and use short, concise, or visual content to capture and retain your mobile audience’s attention and interest.
• Use mobile marketing to optimize your ads, and use mobile-specific ads, such as banner ads, native ads, or video ads, to target and reach your mobile audience effectively and efficiently, adds Kevin King, Founder & CEO at Anytime Baseball Supply.
• Use mobile marketing to optimize your communication, and use mobile messaging, such as SMS, push notifications, or chatbots, to communicate and interact with your mobile audience in real time and on their preferred channel.
• Use mobile marketing to optimize your analytics, and use mobile analytics, such as app analytics, location analytics, or device analytics, to measure and improve your mobile marketing performance and results.

Email Marketing is Still Relevant

Email marketing is still one of the most relevant and effective forms of marketing in 2024. Consumers still prefer email as a primary mode of communication with brands, and they appreciate receiving valuable, relevant, and personalized emails from brands, says Ritika Asrani, Owner and Broker of Century21 St Maarten Real Estate.

How can you use email marketing in your marketing strategy? Here are some ways.

• Use email marketing to build your email list, and use opt-in forms, landing pages, or pop-ups to collect your audience’s email addresses and permission.
• Use email marketing to nurture your leads, and use email sequences, newsletters, or follow-ups to provide value, information, or offers to your leads and move them along the sales funnel.
• Use email marketing to convert your customers, and use email campaigns, promotions, or discounts to persuade your customers to buy from you or repeat their purchases.
• Use email marketing to retain your customers, and use email surveys, feedback, or loyalty programs to keep your customers satisfied, loyal, and engaged.
• Use email marketing to optimize your emails, and use email design, subject lines, or segmentation to improve your email deliverability, open rates, and click-through rates, adds Kellon from Electric Wheelchairs USA.

Final Thoughts

As we enter 2024, the digital landscape is changing rapidly, and new opportunities and challenges are emerging for marketers. To stand out from the crowd and reach your target audience effectively, you need to create a winning marketing strategy that covers the latest trends and best practices.

By leveraging video marketing, embracing AI, and optimizing your website, you will be able to personalize your marketing efforts to match your audience's needs and preferences.